Probably not why you think.
East Coast Dyes melted someone’s moms candle, put it on mesh, and created an industry. Why can’t a pocket connected directly to the head be the new standard? After some ad buys on IL generated some buzz and a photo of a player using the head pocket set up emerged from the weekend, Warrior has officially launched the Warp website. The product is already in deep trouble.
The Warrior Warp looks different, but it isn’t way off what we’d expect a pocket to look like. And despite the below Instagram, bad buzz is better than no buzz.
Quite frankly, no one has talked about a single piece of equipment so much since the Ohio State helmet situation from last year. (Oh, by the way, more teams are wearing STX/Schutt helmets in 2016 despite the helmet scandal.) And, no one talked about equipment so much prior to that since the Cascade CPX-R dropped.
Warrior Lacrosse came about thanks to titanium shafts. They were new and expensive, but have become a lacrosse mainstay. The Warp has been rumored to be anywhere from $250 to $300. Basketball shoes and soccer cleats, the most important piece of equipment for each sport, already cost that much. The head and pocket set up is the most important piece of lacrosse equipment.
When you add up the cost of the head and premium mesh, you’re looking at $120 for a Maverik Optik and East Coast Dyes Hero Mesh Kit. If you don’t string yourself, you might be tacking on another $5 or $30 depending upon who is stringing your stick. Warrior wants to double the price of your rig which might terrifying except they aren’t asking you to buy a $300 shaft or $400 chest protector or something that we already have that has at best a marginal impact on the game. There’s no reason to believe that the cost of heads won’t continue to increase in the same way gloves have increased over the past few seasons.
The problem isn’t the high cost or the slightly different look of the product.
The problem is that Paul Rabil, Warrior’s highest profile athlete, is no where to be found in their first wave of promotional material.
If you can’t get Rabil to use the Warp, it won’t sell.
Just look at Warrior helmet sales.
New Balance Lacrosse is coming. A friend called after watching the video and immediately wanted to talk about the forthcoming New Balance lacrosse brand. He speculated that all Warrior soft goods would become New Balance Lax.
New Balance has made tremendous in roads with soccer (Liverpool), baseball cleats, and of course the grey Dad shoes.
Why bother introducing New Balance Lacrosse when the focus of the promo is supposed to be on an innovative head/pocket set up?