Nike Pushing Lacrosse Content Out of No Where

Just over a week ago, we noticed a very creative footwear promo from Nike. They dropped a second Thompson gang video a few days later. This one also features Kara Cannizzaro.


Is the lifespan/attention span of a professional lacrosse player long enough for a second tier company to heavily promote said athlete and jump into the rarefied air of the top companies?


Do consumers care about an individual athlete’s team success when it comes to aligning themselves with a product/company/athlete?

Nike Question:

Do they think there enough kids/consumers playing lacrosse to revamp their marketing strategy? When we say, revamp their strategy, we mean, actually trying to promote their products as they appear to to be trying to do this year?

Lacrosse, see field hockey, golf, and ice hockey are niche sports played by middle to upper class kids. Why the sudden interest in lacrosse?

True or False:

One Nike/Widen+Kennedy spot could transform attention on the sport.



About the author, 412

10 years of Lax Blogging

If I had known I was going to move so much, I wouldn't have called it 412

1 Comment

  1. What’s adidas Lacrosse Up To? | 412 Lax on 02/29/2016 at 11:37 AM

    […] They’ve gained some ground in 2016 if only because of contractual obligations. Since an initial flurry of likely sponsored tweets from, the lax arm of the brand has been silent on social. Do they even have an adidas lacrosse social channel? At this time, we’re fairly obsessed with adverbs and ranking a company’s interest in their lacrosse brand based on how active they are with content marketing. […]

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